Advertising and the market process : a modern economic view - Ekelund, Robert B. (Robert Burton), 1940-; Saurman, David S.; Kirzner, Israel M. (Israel Mayer), 1930- (San Francisco : Pacific Research Institute for Public Policy, 1988)
Obsahuje bibliografii a rejstřík
Keywords: reklama a propagace; marketing; kolektivní monografie; advertising; marketing; collective monographs