Kapferer, Jean-Noël. The new strategic brand management: advanced insights and strategic thinking. 5th ed. London: Kogan Page, 2012. xviii, 492 s.
Kapferer, J. (2012). The new strategic brand management: Advanced insights and strategic thinking (5th ed.). London: Kogan Page.
Styl ChicagoKapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London: Kogan Page, 2012.
Citace podle MLAKapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London: Kogan Page, 2012.
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