02998ntm a22005177a 4500 000220625 CZ-PrVSE 20120613195339.0 m d cr n|||||||||| 120613s2012 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Klimo, Ján ISIS:45448 dis Stimulování opakovaného nakupování : Případová studie firmy Solosso eng Stimulating Repeat Purchase Behavior [elektronický zdroj] : Case Study of Solosso Company / Ján Klimo 2012 ?? s. : digital, PDF soubor Vedoucí práce: Miroslav Karlíček Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2012 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2012 The goal of this thesis is to propose strategies that profitably stimulate repeat purchase behaviour of Solosso's customers, Solosso being an e-commerce start-up producing custom made dress shirts. In order to accomplish the stated goal, research has been conducted into the existing body of literature about the subject, models for managing customers for value have been presented and applied on Solosso's customer database. Additionally, customer survey has been conducted to better understand customers' behaviour. Based on the applied models and the findings from the survey, the thesis delivers a set of recommendations on how to improve the product, what customers to acquire and, finally, what strategies to employ in order to profitably stimulate repeat purchase behaviour of the four main groups of Solosso's customers. The methods and strategies are expected to generate substantial incremental profits and may be implemented in other businesses as well. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas customer behaviour customer value database marketing customer retention repeat purchasing Karlíček, Miroslav, 1979- vse2010558291 ths Novotný, Ota, 1971- jn20001103447 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/35130/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/35130 Hlavní práce https://isis.vse.cz/zp/35130/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/35130/posudek/oponent/25833 Oponentura http://isis.vse.cz/zp/106661/podrobnosti dc:identifier NEPOSILAT VSKP 106661 vse35130 120613