03464ntm a22005057a 4500 000221323 CZ-PrVSE 20120621184810.0 m d cr n|||||||||| 120621s2012 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Cook, Gina, 1970- vse2016935249 dis Analysis of the US Business Environment eng Analysis of the US Business Environment [elektronický zdroj] / Gina Cook 2012 ?? s. : digital, PDF soubor Vedoucí práce: Hana Machková Disertační práce (Ph.D.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2012 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2012 In the last five years, the US has experienced a significant number of unprecedented events, many of which will have long-term impact on its business environment. Given this fact and the rapid pace of change in the world today, there is a new imperative for understanding and managing these complex dynamics and associated emergent risks. This dissertation, therefore, focused on analyzing the current state of the US business environment; the analysis creates a basis for further examination of the various aspects of the studied problems. The author undertook a comprehensive environmental scan, using a broad set of information resources, in order to look at its present status and the factors affecting it as well as the perceived level of risk. During this process, the author also attempted to verify whether the current method of PEST analysis is still a relevant and useful tool given today's complex, intertwined and quickly evolving global business environment. The first chapter is devoted to the theoretical background of information seeking and environmental analysis as well as classifying international business risks. Chapter two takes a broad look at the US macro economy, including the following areas: Political, Legal, Economic, Socio-Cultural and Technological. Chapter three is a business application, and the bulk of its content is devoted to the specifics of the current US business environment; the perceived risks affecting it are also investigated. Final conclusions are drawn based on the research conducted. Způsob přístupu: Internet mezinárodní ekonomické vztahy [obor disert. práce] disertace fd132024 czenas dissertations eczenas PEST analysis US business environment business risks environmental scanning Machková, Hana jn20010310427 ths Sedláčková, Helena jo20000063492 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 https://isis.vse.cz/zp/24559/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/24559 Hlavní práce https://isis.vse.cz/zp/24559/posudek/oponent/25987 Oponentura https://isis.vse.cz/zp/24559/posudek/oponent/25988 Oponentura http://isis.vse.cz/zp/84527/podrobnosti dc:identifier NEPOSILAT VSKP 84527 vse24559 120621