03006ntm a22005537a 4500 000224635 CZ-PrVSE 20120913152536.0 m d cr n|||||||||| 120913s2012 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Zadražilová, Lucie ISIS:37462 dis Strategie vstupu na zahraniční trh - EF Education First eng Market Entry Strategy of EF Education First [elektronický zdroj] / Lucie Zadražilová 2012 ?? s. : digital, PDF soubor Vedoucí práce: Petr Král Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2012 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2012 The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning, and the market of Ukraine. The thesis is divided into a theoretical part which summarizes main elements and academic knowledge important for the entry market strategy including modes of entry, international specifics, marketing of services and 7Ps. In the practical part, the findings from the PEST analysis conducted on the Ukrainian market are presented and the internal environment of the company is analyzed. The two main strategies are selected and their advantages and potential limitations are presented. The final recommendation is made. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Services marketing PEST analysis Marketing mix Foreign market entry Strategy Methods of a foreign market entry Ukraine 7Ps Král, Petr, 1979- pna2010582238 ths Peterková, Michaela opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 https://isis.vse.cz/zp/36874/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/36874 Hlavní práce https://isis.vse.cz/zp/36874/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/36874/posudek/oponent/28543 Oponentura http://isis.vse.cz/zp/106681/podrobnosti dc:identifier NEPOSILAT VSKP 106681 vse36874 120912