03071ntm a22005057a 4500 000225736 CZ-PrVSE 20120922103426.0 m d cr n|||||||||| 120922s2012 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Mucha, Tomáš ISIS:44139 dis Strategické výzvy multi-stranných internetových start-upů eng STRATEGIC CHALLENGES OF MULTI-SIDED INTERNET START-UPS [elektronický zdroj] / Tomáš Mucha 2012 ?? s. : digital, PDF soubor Vedoucí práce: Martina L. Jaklová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2012 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2012 The theory of this thesis focuses on particulars of multi-sided platform businesses with special emphasis put on early stage start-ups. The goal is to capture crucial findings and fuse them together to point out specifics which apply only for start-ups that are developed in form of multi-sided platform business. This thesis should provide guidance to all entrepreneurs considering such new business formations. It aims at showing them the most important points leading to positive value creation in multi-sided platform businesses. Specifically, it explains the strategic points hidden behind pricing and network effects utilization. At the same time it depicts what are the unnecessary distractions which just destroy attention and consume time and effort. Consequently, these findings are tested on practical example, where real start-up is modelled using this theoretical framework. Such real application points out strong and weak points. Consequently, the optimal framework is derived based on prior findings. The main suggestions point out what should be examined further by the theory and where the research captured enough knowledge. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Start-up Business model Multi-sided platform Web platform Jaklová, Martina L. ISIS:51250 ths Svec, Vaclav opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/37114/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/37114 Hlavní práce https://isis.vse.cz/zp/37114/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/37114/posudek/oponent/28649 Oponentura http://isis.vse.cz/zp/116862/podrobnosti dc:identifier NEPOSILAT VSKP 116862 vse37114 120921