Anderson, James C. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets [online]. La Vergne: Harvard Business Review Press, 2007
Anderson, J. C., Kumar, N., & Narus, J. A. (2007). Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. La Vergne: Harvard Business Review Press.
Styl ChicagoAnderson, James C., Nirmalya Kumar, and James A. Narus. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. La Vergne: Harvard Business Review Press, 2007.
Citace podle MLAAnderson, James C., Nirmalya Kumar, and James A. Narus. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. La Vergne: Harvard Business Review Press, 2007.
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