03568nam a2200709Ki 4500 000226260 OCoLC 20220105164803.0 20131217132713.0 m d cr cnu unuuu 131217s2009 maua ob 001 0 eng d NEZPRACOVANÝ IMPORT 9781422136577 (electronic bk.) 1422136574 (electronic bk.) 9781422124826 1422124827 (OCoLC)865508492 674809 (N$T) HC79.T4 V465 2009eb BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.5/14 22 85.15 bcl Verganti, Roberto. Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti. Boston, Mass. : Harvard Business Press, [2009] ©2009 1 online resource (xv, 272 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages [241]-259) and index. Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture. With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in. Description based on print version record. Technological innovations. Industrial management. Industriedesign. swd Innovationsmanagement. swd Innovation. swd Industrial management. fast (OCoLC)fst00971246 Technological innovations. fast (OCoLC)fst01145002 BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh elektronické knihy fd186907 czenas electronic books eczenas Print version: Verganti, Roberto. Design-driven innovation 9781422124826 (DLC) 2008051751 (OCoLC)213312343 EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674809 Plný text HBR EB NEPOSILAT EB N$TA cpp1723AUTO EBSCOhost EBSC 674809 02 N$T