Podrobná bibliografie
Hlavní autor:	Sachs, Jonah.
Typ dokumentu:	E-kniha
Jazyk:	angličtina
ISBN:	9781422143575 (electronic bk.) 1422143570 (electronic bk.) 9781422143568 1422143562
Rok:	Boston, Mass. : Harvard Business Review Press, [2012]
Témata:	Marketing > Social aspects. Storytelling > Psychological aspects. Consumers > Psychology. Social media. Marketing. Personal Narratives as Topic. Advertising as Topic. Social Media. Narration. Anecdotes as Topic. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior
On-line přístup:	Plný text - nelze MVS