D'Aveni, Richard A. Beating the commodity trap: how to maximize your competitive position and increase your pricing power [online]. Boston, Mass.: Harvard Business Press, [2010], ©2010
D'Aveni, R. A. (2010). Beating the commodity trap: How to maximize your competitive position and increase your pricing power. Boston, Mass.: Harvard Business Press.
Styl ChicagoD'Aveni, Richard A. Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power. Boston, Mass.: Harvard Business Press, 2010.
Citace podle MLAD'Aveni, Richard A. Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power. Boston, Mass.: Harvard Business Press, 2010.
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