Beating the commodity trap : how to maximize your competitive position and increase your pricing power - D'Aveni, Richard A. (Boston, Mass. : Harvard Business Press, 2010)
The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position.
Includes bibliographical references and index.
Description based on print version record.
Keywords: Commercial products; Consumption (Economics); Strategic planning; Competition; Konsumgut; Preispolitik; Strategisches Management; Wettbewerbsstrategie; Commercial products; Competition; Consumption (Economics); Strategic planning; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; elektronické knihy; electronic books