04134cam a2200841Ii 4500 000226355 OCoLC 20220105164803.0 20180219061854.2 m d cr ||||||||||| 131217s2009 maua ob 000 0 eng d NEZPRACOVANÝ IMPORT 9781422155110 (electronic bk.) 1422155110 (electronic bk.) 9781422177808 (hbk. ; alk. paper) 1422177807 (hbk. ; alk. paper) 674950 (N$T) (OCoLC)865508857 (OCoLC)690911460 (OCoLC)961617248 (OCoLC)962599805 (OCoLC)1018035340 HD53 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.4/063 22 Martin, Roger L., author. The design of business : why design thinking is the next competitive advantage / Roger Martin. First ebook edition. Boston, Mass. : Harvard Business Press, 2009. 1 online resource : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker. Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'. Description based on online resource; title from electronic title page (ProQuest Ebook Central, viewed February 16, 2018). Master record variable field(s) change: 050 Creative ability in business. Lateral thinking. Creative thinking. Knowledge management. Management. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Creative ability in business. fast (OCoLC)fst00882438 Creative thinking. fast (OCoLC)fst00882470 Knowledge management. fast (OCoLC)fst00988184 Lateral thinking. fast (OCoLC)fst00992958 Management. fast (OCoLC)fst01007141 Unternehmen gnd Kreatives Denken gnd Wissensmanagement gnd Wettbewerbsvorteil gnd elektronické knihy fd186907 czenas electronic books eczenas Print version: Martin, Roger L. Design of business. Boston, Mass. : Harvard Business Press, ©2009 9781422177808 (DLC) 2009021389 (OCoLC)317453357 EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674950 Plný text HBR EB PAR 000168894 UEP01 776 E-book Tištěná verze NEPOSILAT EB 690911460 961617248 962599805 1018035340 MAIN Books 24x7 B247 bkb00036319 EBSCOhost EBSC 674950 ProQuest MyiLibrary Digital eBook Collection IDEB cis30218046 YBP Library Services YANK 12028993 92 N$T