<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>06380cam a2201441Ma 4500</leader>
  <controlfield tag="001">000226387</controlfield>
  <controlfield tag="003">OCoLC</controlfield>
  <controlfield tag="005">20220105164803.0</controlfield>
  <controlfield tag="005">20190212064736.4</controlfield>
  <controlfield tag="006">m        d</controlfield>
  <controlfield tag="007">cr |n|||||||||</controlfield>
  <controlfield tag="008">190207s2004    maua    ob    001 0 eng d</controlfield>
  <datafield tag="STA" ind1=" " ind2=" ">
   <subfield code="a">NEZPRACOVANÝ IMPORT</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781422160749</subfield>
   <subfield code="q">(electronic bk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">1422160742</subfield>
   <subfield code="q">(electronic bk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="z">1578519535</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="z">9781578519538</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">675009</subfield>
   <subfield code="b">(N$T)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(OCoLC)1085074147</subfield>
   <subfield code="z">(OCoLC)965140105</subfield>
   <subfield code="z">(OCoLC)1015870285</subfield>
   <subfield code="z">(OCoLC)1035149581</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
   <subfield code="a">972160</subfield>
   <subfield code="b">MIL</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
   <subfield code="a">HD41</subfield>
   <subfield code="b">.P73 2004</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">082000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">041000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">042000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">085000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
   <subfield code="a">658.4</subfield>
   <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
   <subfield code="a">85.10</subfield>
   <subfield code="2">bcl</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
   <subfield code="a">QQ 940</subfield>
   <subfield code="2">rvk</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
   <subfield code="a">WIR 545f</subfield>
   <subfield code="2">stub</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
   <subfield code="a">WIR 849f</subfield>
   <subfield code="2">stub</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
   <subfield code="a">QP 300</subfield>
   <subfield code="2">rvk</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Prahalad, C. K.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
   <subfield code="a">The future of competition</subfield>
   <subfield code="h">[elektronický zdroj] :</subfield>
   <subfield code="b">co-creating unique value with customers /</subfield>
   <subfield code="c">C.K. Prahalad, Venkat Ramaswamy.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Boston, Mass. :</subfield>
   <subfield code="b">Harvard Business School Pub.,</subfield>
   <subfield code="c">©2004.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">1 online resource (xiii, 256 pages ):</subfield>
   <subfield code="b">illustrations.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="b">txt</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">computer</subfield>
   <subfield code="b">c</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">online resource</subfield>
   <subfield code="b">cr</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references (pages 239-250) and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
   <subfield code="a">The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.</subfield>
  </datafield>
  <datafield tag="520" ind1="1" ind2=" ">
   <subfield code="a">&quot;Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities.&quot; &quot;Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments.&quot;--Jacket.</subfield>
  </datafield>
  <datafield tag="588" ind1=" " ind2=" ">
   <subfield code="a">Description based on print version record.</subfield>
  </datafield>
  <datafield tag="590" ind1=" " ind2=" ">
   <subfield code="a">Master record variable field(s) change: 072 - OCLC control number change</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Competition.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Customer relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Customer services.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Strategic planning.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Economic value added.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Success in business.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
   <subfield code="a">Compétitivité (Économie)</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
   <subfield code="a">Relations avec la clientèle.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
   <subfield code="a">Service à la clientèle.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
   <subfield code="a">Planification stratégique.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
   <subfield code="a">Valeur économique ajoutée.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
   <subfield code="a">Succès dans les affaires.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Concurrence.</subfield>
   <subfield code="2">eclas</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Service à la clientèle.</subfield>
   <subfield code="2">eclas</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Politique de l'entreprise.</subfield>
   <subfield code="2">eclas</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Relations commerciales.</subfield>
   <subfield code="2">eclas</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Comportement du consommateur.</subfield>
   <subfield code="2">eclas</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Doctrines économiques.</subfield>
   <subfield code="2">eclas</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Competition.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst00871464</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Customer relations.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst00885533</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Customer services.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst00885545</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Economic value added.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst00902106</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Strategic planning.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst01134371</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Success in business.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst01137062</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
   <subfield code="a">Economische waarde.</subfield>
   <subfield code="2">gtt</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
   <subfield code="a">Strategische planning.</subfield>
   <subfield code="2">gtt</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
   <subfield code="a">Cliënten.</subfield>
   <subfield code="2">gtt</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Gewinnmaximierung</subfield>
   <subfield code="2">gnd</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Kundenbetreuung</subfield>
   <subfield code="2">gnd</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Kundenmanagement</subfield>
   <subfield code="2">gnd</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Kundenorientierung</subfield>
   <subfield code="2">gnd</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Strategische Planung</subfield>
   <subfield code="2">gnd</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Wertschöpfung</subfield>
   <subfield code="2">gnd</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Wettbewerbsstrategie</subfield>
   <subfield code="2">gnd</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Contatos com clientes.</subfield>
   <subfield code="2">larpcal</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Serviço ao cliente.</subfield>
   <subfield code="2">larpcal</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Planejamento estratégico.</subfield>
   <subfield code="2">larpcal</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Réussite dans les affaires.</subfield>
   <subfield code="2">rasuqam</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Création de valeur.</subfield>
   <subfield code="2">rasuqam</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Valeur ajoutée.</subfield>
   <subfield code="2">rasuqam</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Planification stratégique.</subfield>
   <subfield code="2">rasuqam</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Service à la clientèle.</subfield>
   <subfield code="2">rasuqam</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Relation avec la clientèle.</subfield>
   <subfield code="2">rasuqam</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
   <subfield code="a">Concurrence.</subfield>
   <subfield code="2">rasuqam</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Wettbewerb</subfield>
   <subfield code="2">gnd</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Strategisches Management</subfield>
   <subfield code="2">gnd</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Cliënten.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Concurrence.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Contatos com clientes.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Création de valeur.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Economische waarde.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Planejamento estratégico.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Relation avec la clientèle.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Réussite dans les affaires.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Serviço ao cliente.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Strategische planning.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Valeur ajoutée.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS</subfield>
   <subfield code="x">Industrial Management.</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS</subfield>
   <subfield code="x">Management.</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS</subfield>
   <subfield code="x">Management Science.</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS</subfield>
   <subfield code="x">Organizational Behavior.</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2="7">
   <subfield code="a">Etats-Unis d'Amérique.</subfield>
   <subfield code="2">eclas</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="7">
   <subfield code="a">elektronické knihy</subfield>
   <subfield code="7">fd186907</subfield>
   <subfield code="2">czenas</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="9">
   <subfield code="a">electronic books</subfield>
   <subfield code="2">eczenas</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Ramaswamy, Venkatram.</subfield>
  </datafield>
  <datafield tag="776" ind1="0" ind2="8">
   <subfield code="c">Original</subfield>
   <subfield code="z">1578519535</subfield>
   <subfield code="z">9781578519538</subfield>
   <subfield code="w">(DLC)  2003016949</subfield>
   <subfield code="w">(OCoLC)52757603</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="3">EBSCOhost</subfield>
   <subfield code="u">https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=675009</subfield>
   <subfield code="y">Plný text</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">HBR</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">EB</subfield>
  </datafield>
  <datafield tag="993" ind1=" " ind2=" ">
   <subfield code="x">NEPOSILAT</subfield>
   <subfield code="y">EB</subfield>
  </datafield>
  <datafield tag="019" ind1=" " ind2=" ">
   <subfield code="a">965140105</subfield>
   <subfield code="a">1015870285</subfield>
   <subfield code="a">1035149581</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
   <subfield code="a">MAIN</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
   <subfield code="a">YBP Library Services</subfield>
   <subfield code="b">YANK</subfield>
   <subfield code="n">15044556</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
   <subfield code="a">EBL - Ebook Library</subfield>
   <subfield code="b">EBLB</subfield>
   <subfield code="n">EBL5181987</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
   <subfield code="a">EBSCOhost</subfield>
   <subfield code="b">EBSC</subfield>
   <subfield code="n">675009</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
   <subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield>
   <subfield code="b">IDEB</subfield>
   <subfield code="n">cis37034044</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
   <subfield code="a">Internet Archive</subfield>
   <subfield code="b">INAR</subfield>
   <subfield code="n">futureofcompetit00prah</subfield>
  </datafield>
  <datafield tag="994" ind1=" " ind2=" ">
   <subfield code="a">92</subfield>
   <subfield code="b">N$T</subfield>
  </datafield>
 </record>
</collection>
