Holt, Douglas B. How brands become icons: the principles of cultural branding [online]. Boston, Mass.: Harvard Business School Press, [2004], ©2004
Holt, D. B. (2004). How brands become icons: The principles of cultural branding. Boston, Mass.: Harvard Business School Press.
Styl ChicagoHolt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press, 2004.
Citace podle MLAHolt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press, 2004.
Více o citacích