Citace podle ČSN ISO 690

Kumar, Nirmalya. Marketing as strategy: understanding the CEO's agenda for driving growth and innovation [online]. Boston, Mass.: Harvard Business School Press, [2004], ©2004 [cit. 2024-09-01]. ISBN 9781422163399. Dostupné z: https://login.zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675076.

Citace podle APA

Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Boston, Mass.: Harvard Business School Press.

Styl Chicago

Kumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Mass.: Harvard Business School Press, 2004.

Citace podle MLA

Kumar, Nirmalya. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Mass.: Harvard Business School Press, 2004.

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