02846nam a2200661Ki 4500 000226467 OCoLC 20220105164803.0 20131217132448.0 m d cr cnu unuuu 131217s2010 mau o 000 0 eng d NEZPRACOVANÝ IMPORT 9781422170717 (electronic bk.) 1422170713 (electronic bk.) 9781422157299 1422157296 (OCoLC)865508674 675128 (N$T) HF5438.5 .K686 2010eb BUS 041000 bisacsh BUS 055000 bisacsh BUS 059000 bisacsh 650.1 22 Kotter, John P., 1947- Buy-in : saving your good idea from getting shot down / John P. Kotter and Lorne A. Whitehead. Boston, Mass. : Harvard Business Review Press, [2010] ©2010 1 online resource (xi, 192 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas. Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them. Description based on print version record. Sales promotion. Creative ability in business. Public relations. Creative ability in business. fast (OCoLC)fst00882438 Public relations. fast (OCoLC)fst01082892 Sales promotion. fast (OCoLC)fst01103868 BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Reference bisacsh BUSINESS & ECONOMICS / Skills bisacsh elektronické knihy fd186907 czenas electronic books eczenas Whitehead, Lorne A. Print version: Kotter, John P., 1947- Buy-in 9781422157299 (DLC) 2010016497 (OCoLC)548569591 EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675128 Plný text HBR EB NEPOSILAT EB N$TA cpp1723AUTO EBSCOhost EBSC 675128 02 N$T