McGrath, Rita Gunther. MarketBusters: 40 strategic moves that drive exceptional business growth [online]. Boston: Harvard Business School Press, [2005], ©2005
McGrath, R. G., & MacMillan, I. C. (2005). MarketBusters: 40 strategic moves that drive exceptional business growth. Boston: Harvard Business School Press.
Styl ChicagoMcGrath, Rita Gunther., and Ian C. MacMillan. MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth. Boston: Harvard Business School Press, 2005.
Citace podle MLAMcGrath, Rita Gunther., and Ian C. MacMillan. MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth. Boston: Harvard Business School Press, 2005.
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