03555nam a2200745Ki 4500 000226490 OCoLC 20220105164803.0 20131217132409.0 m d cr cnu unuuu 131217s2005 mau obf 001 0 eng d NEZPRACOVANÝ IMPORT 9781422171790 (electronic bk.) 1422171795 (electronic bk.) 1591391237 9781591391234 (OCoLC)865508330 675151 (N$T) HD30.28 .M3838 2005eb BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.4/012 22 85.40 bcl McGrath, Rita Gunther. MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan. Market busters 40 strategic moves that drive exceptional business growth Boston : Harvard Business School Press, [2005] ©2005 1 online resource (viii, 264 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 237-244) and index. MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. "In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth."--BOOK JACKET. Description based on print version record. Strategic planning Handbooks, manuals, etc. Customer relations Management Handbooks, manuals, etc. Strategische planning. gtt Klantgerichtheid. gtt Strategic planning Handbooks, manuals, etc. Customer relations Management Handbooks, manuals, etc. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh elektronické knihy fd186907 czenas electronic books eczenas MacMillan, Ian C., 1940- Print version: McGrath, Rita Gunther. MarketBusters 1591391237 (DLC) 2004023600 (OCoLC)56753370 EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675151 Plný text HBR EB PAR 000241995 UEP01 776 E-book Tištěná verze NEPOSILAT EB N$TA cpp1723AUTO EBSCOhost EBSC 675151 02 N$T