02259nam a2200577Ii 4500 000226496 OCoLC 20220105164803.0 20140220110520.0 m d cr cnu unuuu 140220s2012 mau o 000 0 eng d NEZPRACOVANÝ IMPORT 9781422187852 (electronic bk.) 1422187853 (electronic bk.) (OCoLC)870867087 675163 (N$T) HF5415.55 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8/12 23 Schrage, Michael, author. Who do you want your customers to become? / Michael Schrage. Boston, Massachusetts : Harvard Business Review Press, [2012] ©2012 1 online resource (70 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from PDF title page (viewed on Feb. 20, 2014). Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment... Relationship marketing. Customer relations. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh elektronické knihy fd186907 czenas electronic books eczenas EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675163 Plný text HBR EB NEPOSILAT EB N$TA cpp1794 EBSCOhost EBSC 675163 02 N$T