Govindarajan, Vijay. Reverse innovation: create far from home, win everywhere [online]. Boston: Harvard Business Press, 2012
Govindarajan, V., & Trimble, C. (2012). Reverse innovation: Create far from home, win everywhere. Boston: Harvard Business Press.
Styl ChicagoGovindarajan, Vijay., and Chris Trimble. Reverse Innovation: Create Far From Home, Win Everywhere. Boston: Harvard Business Press, 2012.
Citace podle MLAGovindarajan, Vijay., and Chris Trimble. Reverse Innovation: Create Far From Home, Win Everywhere. Boston: Harvard Business Press, 2012.
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