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True story : how to combine story and action to transform your business

Bibliographic Details
Main Author: Montague, Ty.
Format: eBook
Language:English
ISBN:9781422187562 (electronic bk.)
142218756X (electronic bk.)
9781422170687
1422170683
Year: Boston, Massachusetts : Harvard Business Review Press, [2013]
Subjects:
Branding (Marketing)
Customer relations.
Success in business.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Online Access:Plný text