04745nam a2200697Ki 4500 000226530 OCoLC 20220105164803.0 20131217131914.0 m d cr cnu unuuu 131217s2012 maua o 001 0 eng d NEZPRACOVANÝ IMPORT 9781422187159 (electronic bk.) 1422187152 (electronic bk.) 9781422187104 1422187101 (OCoLC)865508457 675199 (N$T) HF5718.22 .D817 2012eb BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.4/52 23 Duarte, Nancy. HBR guide to persuasive presentations / Nancy Duarte. Persuasive presentations Boston, Mass. : Harvard Business Review Press, [2012] ©2012 1 online resource (xvii, 229 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Harvard Business review guides Includes index. Understand the audience's power -- Segment the audience -- Present clearly and concisely to senior executives -- Get to know your audience -- Define how you'll change the audience -- Find common ground -- Define your big idea -- Generate content to support the big idea -- Anticipate resistance -- Amplify your message through contrast -- Build an effective call to action -- Choose your best ideas -- Organize your thoughts -- Balance analytical and emotional appeal -- Lose the jargon -- Craft sound bites -- Apply storytelling principles -- Create a solid structure -- Craft the beginning -- Develop the middle -- Make the ending powerful -- Add emotional texture -- Use metaphors as your glue -- Create something they'll always remember -- Choose the right vehicle for your message -- Make the most of slide software -- Determine the right length for your presentation -- Persuade beyond the stage -- Share the stage -- Think like a designer -- Create slides people can "get" in three seconds -- Choose the right type of slide -- Storyboard one idea per slide -- Avoid visual clichés -- Arrange slide elements with care -- Clarify the data -- Turn words into diagrams -- Use the right number of slides -- Know when to animate -- Rehearse your material well -- Know the venue and schedule -- Anticipate technology glitches -- Manage your stage fright -- Set the right tone for your talk -- Be yourself -- Communicate with your body -- Communicate with your voice -- Make your stories come to life -- Work effectively with your interpreter -- Get the most out of your q&a -- Build trust with a remote audience -- Keep remote listeners interested -- Keep your remote presentation running smoothly -- Build relationships through social media -- Spread your ideas with social media -- Gauge whether you've connected with people -- Follow up after your talk. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation. Description based on print version record. Business presentations. Persuasion (Psychology) Business presentations. fast (OCoLC)fst00842837 Persuasion (Psychology) fast (OCoLC)fst01058890 BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh elektronické knihy fd186907 czenas electronic books eczenas Print version: Duarte, Nancy. HBR guide to persuasive presentations 9781422187104 (DLC) 2012019634 (OCoLC)778420944 Harvard Business review guides. EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675199 Plný text HBR EB NEPOSILAT EB N$TA cpp1723AUTO EBSCOhost EBSC 675199 02 N$T