Podrobná bibliografie
Hlavní autor:	Dawar, N. (Autor)
Typ dokumentu:	E-kniha
Jazyk:	angličtina
ISBN:	9781422187197 (electronic bk.) 1422187195 (electronic bk.) 9781422187173 1422187179
Rok:	Boston, Massachusetts : Harvard Business Review Press, [2013]
Témata:	Customer relations. Consumer behavior. Marketing research. Strategic planning. Marketing > Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior
On-line přístup:	Plný text - nelze MVS