03363nam a2200721Ki 4500 000226545 OCoLC 20220105164803.0 20140107140841.0 m d cr cnu unuuu 140107s2013 maua o 001 0 eng d NEZPRACOVANÝ IMPORT 9781422191521 (electronic bk.) 1422191524 (electronic bk.) 9781422189887 1422189880 (OCoLC)867641478 675214 (N$T) HF5415.13 .H368 2013eb BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8/02 23 HBR's 10 must reads on strategic marketing. HBR's ten must reads on strategic marketing Harvard business review's 10 must reads on strategic marketing Boston, Massachusetts : Harvard Business Review Press, [2013] ©2013 1 online resource (v, 206 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier HBR's 10 must reads series Includes index. Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. Description based on print version record. Marketing Management. Strategic planning. Marketing Management. fast (OCoLC)fst01010209 Strategic planning. fast (OCoLC)fst01134371 BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh elektronické knihy fd186907 czenas electronic books eczenas Harvard Business Review Press. Harvard business review. Print version: HBR's 10 must reads on strategic marketing 9781422189887 (DLC) 2012037855 (OCoLC)807028973 HBR's 10 must reads series. EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675214 Plný text HBR EB PAR 000233902 UEP01 776 E-book Tištěná verze NEPOSILAT EB N$TA cpp1723AUTO EBSCOhost EBSC 675214 02 N$T