The first mile : a launch manual for getting great ideas into the market - Anthony, Scott D. (Boston, Massachusetts : Harvard Business Review Press, 2014)
The first mile problem -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
Includes bibliographical references and index.
Description based on print version record.
Keywords: New products; Technological innovations; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; elektronické knihy; electronic books