<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>02441nam a2200613Ki 4500</leader>
  <controlfield tag="001">000226562</controlfield>
  <controlfield tag="003">OCoLC</controlfield>
  <controlfield tag="005">20220105164803.0</controlfield>
  <controlfield tag="005">20140512125512.0</controlfield>
  <controlfield tag="006">m        d</controlfield>
  <controlfield tag="007">cr cnu   unuuu</controlfield>
  <controlfield tag="008">140512s2014    maua    ob    001 0 eng d</controlfield>
  <datafield tag="STA" ind1=" " ind2=" ">
   <subfield code="a">NEZPRACOVANÝ IMPORT</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781625270566 (electronic bk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">1625270569 (electronic bk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="z">9781422171769</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="z">1422171760</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(OCoLC)879576075</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">675232</subfield>
   <subfield code="b">(N$T)</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
   <subfield code="a">HF5415.153</subfield>
   <subfield code="b">.A566 2014eb</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">082000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">041000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">042000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">085000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
   <subfield code="a">658.5/75</subfield>
   <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Anthony, Scott D.,</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
   <subfield code="a">The first mile :</subfield>
   <subfield code="b">a launch manual for getting great ideas into the market /</subfield>
   <subfield code="c">Scott D. Anthony.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Boston, Massachusetts :</subfield>
   <subfield code="b">Harvard Business Review Press,</subfield>
   <subfield code="c">[2014]</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">1 online resource (242 pages)</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="b">txt</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">computer</subfield>
   <subfield code="b">c</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">online resource</subfield>
   <subfield code="b">cr</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
   <subfield code="a">The first mile problem -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.</subfield>
  </datafield>
  <datafield tag="588" ind1=" " ind2=" ">
   <subfield code="a">Description based on print version record.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">New products.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Technological innovations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS / Industrial Management</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS / Management</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS / Management Science</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS / Organizational Behavior</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="7">
   <subfield code="a">elektronické knihy</subfield>
   <subfield code="7">fd186907</subfield>
   <subfield code="2">czenas</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="9">
   <subfield code="a">electronic books</subfield>
   <subfield code="2">eczenas</subfield>
  </datafield>
  <datafield tag="776" ind1="0" ind2="8">
   <subfield code="i">Print version:</subfield>
   <subfield code="a">Anthony, Scott D., author.</subfield>
   <subfield code="t">First mile</subfield>
   <subfield code="z">9781422171769</subfield>
   <subfield code="w">(DLC)  2013045505</subfield>
   <subfield code="w">(OCoLC)864808677</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="3">EBSCOhost</subfield>
   <subfield code="u">https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=675232</subfield>
   <subfield code="y">Plný text</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">HBR</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">EB</subfield>
  </datafield>
  <datafield tag="993" ind1=" " ind2=" ">
   <subfield code="x">NEPOSILAT</subfield>
   <subfield code="y">EB</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
   <subfield code="a">N$TA</subfield>
  </datafield>
  <datafield tag="910" ind1=" " ind2=" ">
   <subfield code="a">cpp1723AUTO</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
   <subfield code="a">EBSCOhost</subfield>
   <subfield code="b">EBSC</subfield>
   <subfield code="n">675232</subfield>
  </datafield>
  <datafield tag="994" ind1=" " ind2=" ">
   <subfield code="a">02</subfield>
   <subfield code="b">N$T</subfield>
  </datafield>
 </record>
</collection>
