04189nam a2200673Ki 4500 000226602 OCoLC 20220105164803.0 20141028125640.0 m d cr cnu unuuu 141028s2014 mau ob 001 0 eng d NEZPRACOVANÝ IMPORT 9781625272485 electronic bk. 1625272480 electronic bk. 9781625272478 1625272472 (OCoLC)893910268 872487 (N$T) HD30.2 .W4645 2014eb BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.4/038 23 BUS041000 BUS063000 bisacsh Westerman, George, 1963- Leading digital : turning technology into business transformation / George Westerman, Didier Bonnet, Andrew McAfee. Boston : Harvard Business Review Press, 2014. 1 online resource (292 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. What is digital mastery? -- Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation. "Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- Provided by publisher. Print version record. Information technology Management. Strategic planning. Organizational change. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh elektronické knihy fd186907 czenas electronic books eczenas Bonnet, Didier. McAfee, Andrew. Print version: Westerman, George, 1963- Leading digital 9781625272478 (DLC) 2014013859 (OCoLC)879642395 EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=872487 Plný text HBR EB NEPOSILAT EB N$TA cpp1723AUTO EBSCOhost EBSC 872487 02 N$T