03282nam a2200709Ki 4500 000226614 OCoLC 20220105164803.0 20150604082252.0 m d cr cnu unuuu 150604s2015 maua ob 001 0 eng d NEZPRACOVANÝ IMPORT 9781625274502 electronic bk. 1625274505 electronic bk. 9781625274496 1625274491 (OCoLC)910662939 970760 (N$T) HF5415.153 .K53 2015eb BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8/02 23 Kim, W. Chan, author. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. How to create uncontested market space and make the competition irrelevant Expanded edition. Boston, Massachusetts : Harvard Business Review Press, [2015] 1 online resource (xxviii, 287 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier "With a new preface, fresh chapters, and updated case studies"--Back of jacket. Includes bibliographical references (pages 263-270) and index. Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps. "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket Print version record. New products. Market segmentation. Market segmentation. fast (OCoLC)fst01010139 New products. fast (OCoLC)fst01036889 BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh elektronické knihy fd186907 czenas electronic books eczenas Mauborgne, Renée, author. Print version: Kim, W. Chan, author. Blue ocean strategy. Expanded edition 9781625274496 (DLC) 2014032847 (OCoLC)889426407 EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=970760 Plný text HBR EB PAR 000537423 UEP01 776 E-book Tištěná verze NEPOSILAT EB N$TA cpp1723AUTO EBSCOhost EBSC 970760 02 N$T