Kim, W. Chan. The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: the iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne [online]. Boston: Harvard Business Review Press, 2017
Kim, W. C., & Mauborgne, R. A. (2017). The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne. Boston: Harvard Business Review Press.
Styl ChicagoKim, W. Chan., and Renée A. Mauborgne. The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles By Bestselling Authors W. Chan Kim and Renée Mauborgne. Boston: Harvard Business Review Press, 2017.
Citace podle MLAKim, W. Chan., and Renée A. Mauborgne. The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles By Bestselling Authors W. Chan Kim and Renée Mauborgne. Boston: Harvard Business Review Press, 2017.
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