04382cam a2200709Mi 4500 000226710 OCoLC 20220105164803.0 20180525061237.1 m d cr |n| ||||| 171223s2017 mau o 000 0 eng d NEZPRACOVANÝ IMPORT 9781633692756 1633692752 9781633692749 1633692744 1798530 (N$T) (OCoLC)1015852744 (OCoLC)1015824479 (OCoLC)1030661872 (OCoLC)1035458497 HF5415.153 .K56 2017eb BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.802 Kim, W. Chan. The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : the iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne. Boston : Harvard Business Review Press, 2017. 1 online resource (224 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps: the mental models that undermine market-creating strategies. The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.-- Provided by publisher. Print version record. Master record variable field(s) change: 072, 650 - OCLC control number change Market segmentation. New products. Market segmentation. Market segmentation. fast (OCoLC)fst01010139 New products. fast (OCoLC)fst01036889 BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh elektronické knihy fd186907 czenas electronic books eczenas Mauborgne, Renée A. In series: Harvard business review 0017-8012 (DLC) 25010769 (OCoLC)1751795 Print version: Kim, W. Chan. W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne. Boston : Harvard Business Review Press, ©2017 9781633692749 EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1798530 Plný text HBR EB NEPOSILAT EB 1015824479 1030661872 1035458497 MAIN EBL - Ebook Library EBLB EBL5182619 YBP Library Services YANK 15045038 EBSCOhost EBSC 1798530 92 N$T