The end of corporate imperialism - Prahalad, C. K.; Lieberthal, Kenneth (Boston, Mass. : Harvard Business Press, 2008)
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Keywords: Low-income consumers -- Developing countries; Market segmentation -- Developing countries; Low-income consumers; Market segmentation; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Developing countries; elektronické knihy; electronic books