Kim, W. Chan. Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" [online]. Boston, MA: Harvard Business Review Press, [2017]
Kim, W. C., Kim, W. C., & Mauborgne, R. (2017). Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps". Boston, MA: Harvard Business Review Press.
Styl ChicagoKim, W. Chan,, W. Chan Kim, and Renée Mauborgne. Blue Ocean Strategy With Harvard Business Review Classic Articles "Blue Ocean Leadership" and "Red Ocean Traps". Boston, MA: Harvard Business Review Press, 2017.
Citace podle MLAKim, W. Chan,, W. Chan Kim, and Renée Mauborgne. Blue Ocean Strategy With Harvard Business Review Classic Articles "Blue Ocean Leadership" and "Red Ocean Traps". Boston, MA: Harvard Business Review Press, 2017.
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