Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" - Kim, W. Chan; Mauborgne, Renée; Kim, W. Chan.; Kim, W. Chan.; Kim, W. Chan.; Mauborgne, Renée; Mauborgne, Renée; Mauborgne, Renée (Boston, MA : Harvard Business Review Press, 2017)
Blue ocean strategy, expanded edition -- Blue ocean leadership (Harvard Business Review Classics) -- Red ocean traps(Harvard Business Review Classics).
Includes bibliographical references.
Description based on online resource; title from digital title page (viewed on November 11, 2021).
WorldCat record variable field(s) change: 050
Keywords: New products; Market segmentation; Marketing -- Decision making; Competition; Leadership; Employees -- Attitudes; Employees -- Coaching of; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Competition; Employees -- Attitudes; Employees -- Coaching of; Leadership; Market segmentation; Marketing -- Decision making; New products; elektronické knihy; electronic books