<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>03727cam a2200889 i 4500</leader>
  <controlfield tag="001">000226828</controlfield>
  <controlfield tag="003">OCoLC</controlfield>
  <controlfield tag="005">20220105164803.0</controlfield>
  <controlfield tag="005">20211111213024.0</controlfield>
  <controlfield tag="006">m        d</controlfield>
  <controlfield tag="007">cr |n|   |||||</controlfield>
  <controlfield tag="008">171223s2017    mau     ob    000 0 eng d</controlfield>
  <datafield tag="STA" ind1=" " ind2=" ">
   <subfield code="a">NEZPRACOVANÝ IMPORT</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781633694149</subfield>
   <subfield code="q">electronic book</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">1633694143</subfield>
   <subfield code="q">electronic book</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">1815082</subfield>
   <subfield code="b">(N$T)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(OCoLC)1015879612</subfield>
   <subfield code="z">(OCoLC)1015819388</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
   <subfield code="a">HD57.7</subfield>
   <subfield code="b">.K55 2017</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">082000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">041000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">042000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
   <subfield code="a">BUS</subfield>
   <subfield code="x">085000</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
   <subfield code="a">658.4092</subfield>
   <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Kim, W. Chan,</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Blue ocean strategy with Harvard Business Review classic articles &quot;Blue ocean leadership&quot; and &quot;Red ocean traps&quot; /</subfield>
   <subfield code="c">W. Chan Kim, Renée Mauborgne.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Boston, MA :</subfield>
   <subfield code="b">Harvard Business Review Press,</subfield>
   <subfield code="c">[2017]</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">1 online resource (436 pages)</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="b">txt</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">computer</subfield>
   <subfield code="b">c</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">online resource</subfield>
   <subfield code="b">cr</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
   <subfield code="a">Blue ocean strategy, expanded edition -- Blue ocean leadership (Harvard Business Review Classics) -- Red ocean traps(Harvard Business Review Classics).</subfield>
  </datafield>
  <datafield tag="588" ind1=" " ind2=" ">
   <subfield code="a">Description based on online resource; title from digital title page (viewed on November 11, 2021).</subfield>
  </datafield>
  <datafield tag="590" ind1=" " ind2=" ">
   <subfield code="a">WorldCat record variable field(s) change: 050</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">New products.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Market segmentation.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing</subfield>
   <subfield code="x">Decision making.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Competition.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Leadership.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Employees</subfield>
   <subfield code="x">Attitudes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Employees</subfield>
   <subfield code="x">Coaching of.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS</subfield>
   <subfield code="x">Industrial Management.</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS</subfield>
   <subfield code="x">Management.</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS</subfield>
   <subfield code="x">Management Science.</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">BUSINESS &amp; ECONOMICS</subfield>
   <subfield code="x">Organizational Behavior.</subfield>
   <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Competition.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst00871464</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Employees</subfield>
   <subfield code="x">Attitudes.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst00909114</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Employees</subfield>
   <subfield code="x">Coaching of.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst01765531</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Leadership.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst00994701</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Market segmentation.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst01010139</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">Marketing</subfield>
   <subfield code="x">Decision making.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst01010188</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
   <subfield code="a">New products.</subfield>
   <subfield code="2">fast</subfield>
   <subfield code="0">(OCoLC)fst01036889</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="7">
   <subfield code="a">elektronické knihy</subfield>
   <subfield code="7">fd186907</subfield>
   <subfield code="2">czenas</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="9">
   <subfield code="a">electronic books</subfield>
   <subfield code="2">eczenas</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Mauborgne, Renée,</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="2">
   <subfield code="a">Kim, W. Chan.</subfield>
   <subfield code="t">Blue ocean strategy.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="2">
   <subfield code="a">Kim, W. Chan.</subfield>
   <subfield code="t">Blue ocean leadership.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="2">
   <subfield code="a">Kim, W. Chan.</subfield>
   <subfield code="t">Red ocean traps.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="2">
   <subfield code="a">Mauborgne, Renée.</subfield>
   <subfield code="t">Blue ocean strategy.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="2">
   <subfield code="a">Mauborgne, Renée.</subfield>
   <subfield code="t">Blue ocean leadership.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="2">
   <subfield code="a">Mauborgne, Renée.</subfield>
   <subfield code="t">Red ocean traps.</subfield>
  </datafield>
  <datafield tag="740" ind1="0" ind2="2">
   <subfield code="a">Blue ocean strategy.</subfield>
  </datafield>
  <datafield tag="740" ind1="0" ind2="2">
   <subfield code="a">Blue ocean leadership.</subfield>
  </datafield>
  <datafield tag="740" ind1="0" ind2="2">
   <subfield code="a">Red ocean traps.</subfield>
  </datafield>
  <datafield tag="776" ind1="0" ind2="8">
   <subfield code="i">Print version:</subfield>
   <subfield code="a">Kim, W. Chan.</subfield>
   <subfield code="t">Blue Ocean Strategy with Harvard Business Review Classic Articles &quot;Blue Ocean Leadership&quot; and &quot;Red Ocean Traps&quot; (3 Books).</subfield>
   <subfield code="d">La Vergne : Harvard Business Review Press, ©2017</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="3">EBSCOhost</subfield>
   <subfield code="u">https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=1815082</subfield>
   <subfield code="y">Plný text</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">HBR</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">EB</subfield>
  </datafield>
  <datafield tag="993" ind1=" " ind2=" ">
   <subfield code="x">NEPOSILAT</subfield>
   <subfield code="y">EB</subfield>
  </datafield>
  <datafield tag="019" ind1=" " ind2=" ">
   <subfield code="a">1015819388</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
   <subfield code="a">MAIN</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
   <subfield code="a">EBL - Ebook Library</subfield>
   <subfield code="b">EBLB</subfield>
   <subfield code="n">EBL5182705</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
   <subfield code="a">EBSCOhost</subfield>
   <subfield code="b">EBSC</subfield>
   <subfield code="n">1815082</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
   <subfield code="a">YBP Library Services</subfield>
   <subfield code="b">YANK</subfield>
   <subfield code="n">15045071</subfield>
  </datafield>
  <datafield tag="994" ind1=" " ind2=" ">
   <subfield code="a">92</subfield>
   <subfield code="b">N$T</subfield>
  </datafield>
 </record>
</collection>
