Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership" - Kim, W. Chan; Mauborgne, Renée; Kim, W. Chan.; Kim, W. Chan.; Mauborgne, Renée; Mauborgne, Renée (Boston, MA : Harvard Business Review Press, 2017)
Blue ocean strategy -- Blue ocean leadership.
Includes bibliographical references.
Print version record.
Master record variable field(s) change: 050, 650
Keywords: New products; Market segmentation; Leadership; Employees -- Attitudes; Employees -- Coaching of; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; elektronické knihy; electronic books