Kim, W. Chan. Blue ocean strategy with Harvard Business Review classic article "Red ocean traps" [online]. Boston, MA: Harvard Business Review Press, [2017], ©2017
Kim, W. C., Kim, W. C., & Mauborgne, R. (2017). Blue ocean strategy with Harvard Business Review classic article "Red ocean traps". Boston, MA: Harvard Business Review Press.
Styl ChicagoKim, W. Chan,, W. Chan Kim, and Renée Mauborgne. Blue Ocean Strategy With Harvard Business Review Classic Article "Red Ocean Traps". Boston, MA: Harvard Business Review Press, 2017.
Citace podle MLAKim, W. Chan,, W. Chan Kim, and Renée Mauborgne. Blue Ocean Strategy With Harvard Business Review Classic Article "Red Ocean Traps". Boston, MA: Harvard Business Review Press, 2017.
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