Blue ocean classics - Kim, W. Chan; Mauborgne, Renée (Boston, Massachusetts : Harvard Business Review Press, 2019)
Online resource; title from PDF title page (EBSCO, viewed June 27, 2019)
Keywords: New products; Market segmentation; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; elektronické knihy; electronic books