01843cam a2200517Ii 4500 000226860 20220105164803.0 20190627100557.2 m d cr cnu unuuu 190621s2019 mau o 000 0 eng d NEZPRACOVANÝ IMPORT 9781633697386 (electronic bk.) 163369738X (electronic bk.) 9781633697379 2000692 (N$T) HF5415.153 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8/02 23 Kim, W. Chan, author. Blue ocean classics / W. Chan Kim, Renée Mauborgne. Boston, Massachusetts : Harvard Business Review Press, 2019. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed June 27, 2019) New products. Market segmentation. BUSINESS & ECONOMICS / Industrial Management. bisacsh BUSINESS & ECONOMICS / Management. bisacsh BUSINESS & ECONOMICS / Management Science. bisacsh BUSINESS & ECONOMICS / Organizational Behavior. bisacsh elektronické knihy fd186907 czenas electronic books eczenas Mauborgne, Renée, author. EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2000692 Plný text HBR EB NEPOSILAT EB EBSCOhost EBSC 2000692