03724cam a2200493Ma 4500 000226915 OCoLC 20220105164803.0 20200911054447.3 m d cr cnu unuuu 090713s2020 xx o 000 0 eng d NEZPRACOVANÝ IMPORT 9781633699366 (electronic bk.) 1633699366 EB00775757 Recorded Books 2205047 (N$T) (OCoLC)1176303473 HF5438.4 658.8/1 23 Hbr's 10 must reads for sales and marketing collection [elektronický zdroj] : 5 books/ Harvard Business Review. [S.l.] : Harvard Business Review Press, 2020. 1 online resource Stop pushing products. Start empowering your salespeople cultivating relationships with the right customers. In today's economy, companies are fighting tooth and nail for their customers' attention. Hyper-informed buyers with more options are making purchasing decisions faster than ever. How can you optimize your marketing operations and sales teams and so your offerings can get through and rise to the top' HBR's 10 Must Reads for Sales and Marketing Collection offers the ideas and strategies to help you get there. Included in this set are HBR's 10 Must Reads on Sales, HBR's 10 Must Reads on Strategic Marketing, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Negotiation, and HBR's 10 Must Reads on Public Speaking and Presenting. This compilation offers insights from world-class experts on the topics including enhancing the joint performance of sales and marketing; motivating your sales force; getting a clear view of your brand's strengths and weaknesses; setting the stage for a successful negotiation; and communicating with clarity and impact. It includes fifty articles selected by HBR's editors from renowned thought leaders such as Andris Zoltners, Theodore Levitt, and Deborah Tannen, and features the indispensable article "How to Give a Killer Presentation" by Chris Anderson. It's time to establish, sustain, and extend your next groundbreaking sales and marketing initiative. HBR's 10 Must Reads for Sales and Marketing Collection will lead you there. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected Title from resource description page (Recorded Books, viewed July 20, 2020). Master record variable field(s) change: 050, 082, 650 BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations. bisacsh Business. fast (OCoLC)fst00842262 Sales management. Marketing. elektronické knihy fd186907 czenas electronic books eczenas Recorded Books, Inc. HBR's 10 must reads (Series) EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2205047 Plný text HBR EB NEPOSILAT EB MAIN Recorded Books, LLC RECE rbeEB00775757 EBSCOhost EBSC 2205047 92 N$T