04300cam a2200613 i 4500 000226977 OCoLC 20220105164803.0 20210618045203.4 m d | | cr ||||||||||| 201213s2021 maua ob 001 0 eng NEZPRACOVANÝ IMPORT 2020047907 1647820871 electronic book 9781647820879 (electronic bk.) 9781647820862 paperback 2557335 (N$T) (OCoLC)1228230860 pcc BF411 .R44 2021 153.3/5 23 Reeves, Martin, author. The imagination machine : how to spark new ideas and create your company's future / Martin Reeves, Jack Fuller. Boston, Massachusetts : Harvard Business Review Press, [2021] 1 online resource : illustrations (some color) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. What is imagination? -- The seduction -- The idea -- The collision -- The epidemic -- The new ordinary -- The encore -- Artificial imagination? -- Epilogue: Rekindling imagination. "A guide for mining the imagination to find powerful new ways to succeed We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. These steps are: Trigger: disrupt existing mental models and put ourselves in a more imaginative mindset, rethink: focus on "what could be" rather than "what is", act: create a feedback loop from the mind to the world and back again, amplify: spread an evolving idea to others to create collective imagination, codify: imagine a new organizational "machine" that will capture and exploit a new idea while leaving room for future reimagination, sustain: keep imagination alive to run and reinvent your company at the same time. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success-especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side"-- Provided by publisher. Description based on online resource; title from digital title page (viewed on June 17, 2021). Added to collection customer.56279.3 Imagination. Creative ability in business. Success in business. Creative ability in business. fast (OCoLC)fst00882438 Imagination. fast (OCoLC)fst00967585 Success in business. fast (OCoLC)fst01137062 elektronické knihy fd186907 czenas electronic books eczenas Fuller, Jack, 1985- author. Print version: Reeves, Martin. The imagination machine Boston, Massachusetts : Harvard Business Review Press, [2021] 9781647820862 (DLC) 2020047906 EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2557335 Plný text HBR EB NEPOSILAT EB MAIN YBP Library Services YANK 17496392 EBSCOhost EBSC 2557335 92 N$T