McDonald, Malcolm a Wilson, Hugh. Marketing plans: how to prepare them, how to use them. 7th ed. Chichester: Wiley, 2012. xvi, 573 s.
McDonald, M. (2012). Marketing plans: How to prepare them, how to use them (7th ed.). Chichester: Wiley.
Styl ChicagoMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester: Wiley, 2012.
Citace podle MLAMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester: Wiley, 2012.
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