Kumar, V. a Reinartz, Werner. Customer relationship management: concept, strategy, and tools. Berlin: Springer, 2012. xxxiii, 378 s. Springer texts in business and economics.
Kumar, V. (2012). Customer relationship management: Concept, strategy, and tools. Berlin: Springer.
Styl ChicagoKumar, V. Customer Relationship Management: Concept, Strategy, and Tools. Berlin: Springer, 2012.
Citace podle MLAKumar, V. Customer Relationship Management: Concept, Strategy, and Tools. Berlin: Springer, 2012.
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