Citace podle ČSN ISO 690

Kumar, V. a Reinartz, Werner. Customer relationship management: concept, strategy, and tools. Berlin: Springer, 2012. xxxiii, 378 s. Springer texts in business and economics. ISBN 978-3-642-20109-7.

Citace podle APA

Kumar, V. (2012). Customer relationship management: Concept, strategy, and tools. Berlin: Springer.

Styl Chicago

Kumar, V. Customer Relationship Management: Concept, Strategy, and Tools. Berlin: Springer, 2012.

Citace podle MLA

Kumar, V. Customer Relationship Management: Concept, Strategy, and Tools. Berlin: Springer, 2012.

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