Keller, Kevin Lane, Apéria, Tony a Georgson, Mats. Strategic brand management: a European perspective. 2nd ed. Harlow: Prentice Hall/Financial Times, ©2012. xxv, 940 s.
Keller, K. L. (2012). Strategic brand management: A European perspective (2nd ed.). Harlow ; London: Prentice Hall/Financial Times.
Styl ChicagoKeller, Kevin Lane. Strategic Brand Management: A European Perspective. 2nd ed. Harlow ; London: Prentice Hall/Financial Times, 2012.
Citace podle MLAKeller, Kevin Lane. Strategic Brand Management: A European Perspective. 2nd ed. Harlow ; London: Prentice Hall/Financial Times, 2012.
Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel.
Více o citacích