03744ntm a22004937i 4500 000230903 CZ-PrVSE 20230204162054.0 m d cr n|||||||||| 230204s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Agrawal, Ayushi ISIS:159689 dis The effects of social media on investment decision eng The effects of social media on investment decision / Ayushi Agrawal 2023 ?? stran : digital, PDF soubor Vedoucí práce: Milan Fičura Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta financí a účetnictví, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 Although the field of finance has been studied for some time, behavioural finance, which examines how psychological factors can affect market results, is still relatively uncharted territory. Numerous research has been conducted on this topic since social media, which has rapidly expanded and is now an essential component of daily life, is acknowledged as being essential to forecasting future events. On the other hand, there hasn't been a lot of study on how social media material affects other time-dependent real-life occurrences. By analyzing the connection between social media and investing choices, this study seeks to fill this vacuum in the literature. To better understand the role of social media in investment decisions, this study will analyze the dimensions of social media: the information obtained from social media, and the behavior of social media users. The research employs a quantitative method. First approach is collecting data through questionnaires created with Google forms and analyzing it using a binomial distribution test in Microsoft excel software. The second approach was by using secondary data i.e., we gathered data from yahoo finance regarding the stock price of the companies and from Google trends regarding Google trend search volumes and YouTube trend search volumes then analyzing it using linear regression in Microsoft Excel software. The findings of this study reveal a positive correlation between these independent variables and the dependent variable, indicating that social media does indeed have an impact on investment decisions. This study aims to contribute to the literature on a relevant and timely topic, exploring the influence of social networks on capital market movements. Its findings have the potential to inform future research on financial behavior and decision-making. Způsob přístupu: Internet finance and accounting [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Behavioral Finance Financial Instruments Financial Markets Fičura, Milan vse2015859798 ths Drahokoupil, Jakub ISIS:120064 opn Vysoká škola ekonomická v Praze. Fakulta financí a účetnictví kn20010709398 dgg https://insis.vse.cz/zp/81128/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/81128 Hlavní práce https://insis.vse.cz/zp/81128/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/81128/posudek/oponent/77266 Oponentura https://insis.vse.cz/zp/81128/podrobnosti dc:identifier NEPOSILAT VSKP vse81128 230201 81128