03735ntm a22005177i 4500 000230918 CZ-PrVSE 20230305110020.0 m d cr n|||||||||| 230305s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Břešťan, Jaroslav ISIS:142327 dis Improving sales pipeline management eng Improving Sales Pipeline Management / Jaroslav Břešťan 2023 ?? stran : digital, PDF soubor Vedoucí práce: Ota Novotný Závěrečná práce - Institut celoživotního vzdělávání (MBA)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 Effective and systematic sales pipeline management is key for successful sales operations. Unfortunately, there are some indications that Siemens Digital Industries might have issues with their sales pipeline management, as their sales pipeline has become unreliable and unpredictable. Therefore, the aim of this thesis is to thoroughly examine the sales process at Siemens Digital Industries and identify issues connected with their sales pipeline and sales pipeline management. Consequently, based on these findings, propose improvements which will better the current situation and will lead to more successful sales operations at Siemens. The inputs for this thesis were collected through an extensive literature review and internal investigation at Siemens Digital Industries (DI). This investigation mainly involved in-depth interviews with all sales managers and selected sales representatives. In summary, it was confirmed that DI has an ineffective sales pipeline management with numerous issues connected with sales measures and data quality of the sales pipeline. The business framework and BI solution was proposed based on the identified issues combined with findings from the literature review. The business framework aims to improve sales operations at DI through the improvement of sales pipeline management. The proposed BI solution should support this change initiative and help sales managers to promote this change in the sales organization. After the successful implementation of the business framework and deployment of the BI solution, the sales pipeline’s data quality improvements were observed. Nevertheless, further research and testing is necessary for confirmation of their functionality and contribution to the sales pipeline management and consequently to sales operations. Způsob přístupu: Internet Sales process sales measures data quality CRM business intelligence sales pipeline sales pipeline management Novotný, Ota, 1971- jn20001103447 ths Čejka, Pavel ISIS:102944 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/83348/podrobnosti VŠKP v InSIS https://aleph.vse.cz/neverejny_soubor_prace.pdf Hlavní práce https://insis.vse.cz/zp/83348/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/83348/posudek/oponent/77356 Oponentura https://insis.vse.cz/zp/83348/podrobnosti dc:identifier NEPOSILAT VSKP vse83348 230301 83348