Farris, Paul W. et al. Marketing metrics: the definitive guide to measuring marketing performance. 2nd ed. Upper Saddle River: FT Press, ©2010. xv, 414 s.
Farris, P. W. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). Upper Saddle River: FT Press.
Styl ChicagoFarris, Paul W. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. 2nd ed. Upper Saddle River: FT Press, 2010.
Citace podle MLAFarris, Paul W. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. 2nd ed. Upper Saddle River: FT Press, 2010.
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