Trout, Jack. Big brands, big trouble: lessons learned the hard way. New York: John Wiley & Sons, ©2001. x, 223 s.
Trout, J. (2001). Big brands, big trouble: Lessons learned the hard way. New York: John Wiley & Sons.
Styl ChicagoTrout, Jack. Big Brands, Big Trouble: Lessons Learned the Hard Way. New York: John Wiley & Sons, 2001.
Citace podle MLATrout, Jack. Big Brands, Big Trouble: Lessons Learned the Hard Way. New York: John Wiley & Sons, 2001.
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