McDonald, Malcolm. Market segmentation: how to do it and how to profit from it [online]. Rev. 4th ed. Chichester: John Wiley & Sons, Ltd., 2012
McDonald, M., & Dunbar, I. (2012). Market segmentation: How to do it and how to profit from it (Rev. 4th ed.). Chichester: John Wiley & Sons, Ltd..
Styl ChicagoMcDonald, Malcolm., and Ian Dunbar. Market Segmentation: How to Do It and How to Profit From It. Rev. 4th ed. Chichester: John Wiley & Sons, Ltd., 2012.
Citace podle MLAMcDonald, Malcolm., and Ian Dunbar. Market Segmentation: How to Do It and How to Profit From It. Rev. 4th ed. Chichester: John Wiley & Sons, Ltd., 2012.
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