Citace podle ČSN ISO 690

Ries, Al a Ries, Laura. The origin of brands: discover the natural laws of product innovation and business survival. 1st ed. New York: Harper Business, ©2004. x, 308 s. ISBN 0-06-057014-8.

Citace podle APA

Ries, A. (2004). The origin of brands: Discover the natural laws of product innovation and business survival. New York: Harper Business.

Styl Chicago

Ries, Al. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. New York: Harper Business, 2004.

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Ries, Al. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. New York: Harper Business, 2004.

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