Hoffman, K. Douglas a Bateson, John E. G. Services marketing: concepts, strategies, & cases. 4th ed. Mason: South-Western/Cengage Learning, 2011. xv, 461 s.
Hoffman, K. D. (2011). Services marketing: Concepts, strategies, & cases (4th ed.). Mason: South-Western/Cengage Learning.
Styl ChicagoHoffman, K. Douglas. Services Marketing: Concepts, Strategies, & Cases. 4th ed. Mason: South-Western/Cengage Learning, 2011.
Citace podle MLAHoffman, K. Douglas. Services Marketing: Concepts, Strategies, & Cases. 4th ed. Mason: South-Western/Cengage Learning, 2011.
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